Professional Experience

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BlackDog Advertising, Manager of Digital Content                                               May 2024- Present

Spearheaded the development of a new Content Department from inception. Subsequently, led and optimized the performance of social media, copywriting, and proofreading teams, and drove cohesive brand messaging across all marketing channels.

 

FX Networks, Social Media Producer                                                           January 2022 – April 2023

Developed and executed high-impact social media campaigns for multiple FX Network flagship shows. Led copy development, mentored community managers, and collaborated with external agencies to bring creative concepts to life. Contributed significantly to influencer marketing strategies and diversity & inclusion initiatives.

 

FX Networks, Social Media Community Manager                                   May 2019 - December 2021

Created engaging social media copy and cultivated strong fan communities across Facebook, Twitter, and Instagram for FX Networks' entire show lineup which meant tailoring messaging and voice to match the shows’ specific audiences..

 

One and All Agency, Copywriter                                                                         April 2017- May 2019

Developed compelling, persuasive copy for direct mail and digital fundraising campaigns for prominent nonprofits such as The Salvation Army and The Humane Society.

 

Brafton, Inc., Video Blog Manager                                                        September 2016- March 2017

Demonstrated exceptional writing and project management skills, leading to a promotion to Video Blog Manager. Expanded responsibilities to include writer training, client onboarding, and overall production management.

 

Brafton, Inc., Video Blog Studio Coordinator                                   January 2016 - September 2016

Recognized for exceptional video blog scriptwriting, I advanced to Studio Coordinator, where I managed on-screen talent, provided critical script feedback, and streamlined production workflows through meticulous scheduling. Instrumental in developing a new premium video blog format to elevate client deliverables.

 

Brafton, Inc., Content Writer                                                                         June 2015 - January 2016

Specialized in financial content creation, producing a wide range of materials including blog posts, video scripts, infographic copy, and landing page content. Managed a substantial client portfolio while consistently exceeding word count targets.

 

Peace Corps, English Teacher                                                                      June 2014 - October 2014

Taught middle-school-age students marketing and English in the form of basic language fluency, grammar, and literature until we were removed from the country due to the Ebola outbreak.

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Education

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Purdue University                                                                                                              2020 – Present

Master of Business Administration, Global Business

AFS Global Competence Certified

 

University of Oklahoma                                                                                                      Class of 2013

B.A. in Journalism and Mass Communication with a specialization in Advertising